The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond

Adjectives are how most luxury houses label their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes much easier to read. The number carried in a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the backbone of this explainer.

This convention extends past the flagship. It encompasses Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, put plainly

Read the number in the name, add the word inches, and that is the bag’s width. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and yves st laurent confuse no one.

What the number leaves unsaid

One dimension of three is width, and the remaining two will not scale with it in any predictable way. Take the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice, stepping up a size gets you a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to know how it behaves.

The Margaux Shoulder 12, and where the rule bends

A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width part company here, so on this model the number functions as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.

What each width actually holds

Translating inches into daily use is the step most guides leave out. Anything under ten inches wide is a phone, cardholder, keys and lipstick affair, the home ground of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.

• 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
• 12 in: the most versatile width on offer and the one most buyers end up choosing.
• 14 to 15 in: work, travel to work and days when other people’s things travel with you.
• 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.

Width lifts the price, but material moves faster

Size and price track each other, though not as sharply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes larger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The unnumbered bags

Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.

Turning inches into a choice

The practical value of a literal sizing system is that you can check it before you buy. Measure a bag you already own and like, and compare its width to the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for the soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.